Latest posts by Kim Ranjbar (see all)
- Restaurant Marketing: Loyalty programs - January 29, 2016
- Moving back to Memorial Day weekend, NOWFE unveils new ticket packages - January 29, 2016
- The Weekly Dish: Fried Steamed Pork Bao at Bao & Noodle - January 29, 2016
You’ve created your Google+ business page, connected it to your Google listing and have been posting regularly. Is that all Google can do for your business? Not by a long shot! First off, set up Google Alerts to notify you whenever anyone mentions your business. Why? Well, not only can you share accolades as they appear, you can also address any concerns your customers have voiced on sites like Yelp, Zomato, TripAdvisor or even their own personal blogs. This helps immensely when trying to keep a pulse on what your restaurant is doing right, and even more importantly, what areas may need a little work.
Google also offers a free tracking service called Analytics. Simply add the generated code to your website (or have your web developer do it for you) and Google can keep track of how many hits your website receives, click-throughs, geographical and other demographic data … all important information especially when you purchase online advertising that clicks through to your website. This data will help you break down whether or not your advertising is working the way it’s supposed to and where the web traffic is coming from.
Feeling overwhelmed? Worry not, Where Ya Eatin’ At? is here to help. Just click here, fill in your info, and we’ll get in touch with you. WYEA? will have your restaurant trending on social media. It will become part of the real-time online discussion. As hungry patrons consider their dining options your restaurant will be a popular choice. Your fresh online presence will have everyone saying…LET’S GO THERE!