Facebook Essentials

Kim Ranjbar

Long gone are the days of taking out an ad in the local newspaper. If you want your restaurant to have a fighting chance in this world of mobility and smart phones, you have to have a social media presence and, yes, that means creating and managing a Facebook business page.

In fact, according to Parse.ly, data Facebook is beginning to surpass Google for website referral traffic in certain categories. It is not too late to ramp up your game.

Here are a few tips on how to get started:

1. Create a personal profile.

If you don’t have one, you must create a personal profile on Facebook first. This is important for several reasons.

First, you can connect with all of your friends and colleagues which provides a fun and ideal arena for networking.

Secondly, you must create a personal profile in order to create a business profile. One simply cannot exist without the other.

Finally, once you have built your business page, you can invite your personal friends to “like” your business page, garnering their attention and likely the attention of their friends.

2. Retain all login information!

The importance of this cannot be stressed enough. When creating your personal and business pages, be sure that all the information is YOURS. Your email address and your unique password need to be retained by you, the restaurant owner, or later down the line you’ll run into all kinds of crazy problems.

If you hire someone else to create your pages, be sure that your profile is connected to your email with a password you’ll remember. Employees come and go and, if you’re not careful, that valuable information can go with them.

3. Maintain accuracy.

Always be sure all the information on your Facebook page is up-to-date and accurate. This includes things like restaurant hours, telephone numbers, delivery information, menu items etc. People constantly check Facebook for this information and if it’s inaccurate or worse, not there at all, you will lose customers.

4. Post daily.

Keep your restaurant visible by posting daily and try to change it up a bit. Include enticing food images, menu specials, videos of staff hard at work or even pictures of the fresh produce chef just picked up at the farmers market. The more you involve your viewers in the enthusiasm and effort you put into your restaurant, the more passionate they will become about your product.

Feeling overwhelmed? Worry not, Where Ya Eatin’ At? is here to help. Just hit the button below, fill in your info, and we’ll get in touch with you. WYEA? will have your restaurant trending on social media. It will become part of the real-time online discussion. As hungry patrons consider their dining options your restaurant will be a popular choice. Your fresh online presence will have everyone saying…LET’S GO THERE!