Restaurant Marketing 101: Whimsy – Where The Eyes Are

Kim Ranjbar

According to an Arbitron National In-Car Study, 72% of billboard viewers frequently or sometimes shop on their way home from work. Are billboards the only way to catch the eyes of commuters, influencing their impulse shopping decisions while on the drive home? Perhaps there is …

A newly launched and unique advertising alternative appropriately dubbed Whimsy. Instead of billboards or bus-stop benches, Whimsy employs a Scion XB traveling a set route in Downtown New Orleans mounted with a state-of-the-art digital billboard atop the vehicle displaying high resolution graphics and images, potentially reaching more than 35,000 pairs of eyes per day.

For nearby restaurants, bars and businesses in the Central Business District, Whimsy’s unique brand of proximity marketing has the capacity to reach thousands of people who are only a few blocks away. Additionally, Whimsy makes more financial sense to small businesses who can’t afford the staggering price points offered by more traditional forms of outdoor advertisements.