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With the many ways to market yourself online, do not forget one effective and faithful fallback: email marketing. According to eMarketer, almost 70% of internet users in the country agree that email is the preferred method of communicating with businesses. With simple, inexpensive solutions like iContact, Benchmark, MailChimp or Constant Contact, keeping in touch with your customers is a veritable breeze.
Start building a customer contact list today with registration forms made for your website, Facebook profile, Google+ Business Page and other venues, not to mention using an old-fashioned sign-up sheet or comment cards at your restaurant. Using email marketing campaigns, you can keep your patrons informed with weekly specials, seasonal menus, special events and charitable causes your business supports … you’ll be amazed at the response!