Restaurant Marketing: Brand your recipes

Kim Ranjbar

Do diners rave about your stuffed ravioli, grilled shrimp po-boy or fried green tomatoes? Are customers coming back again and again for you Maw-Maw’s bread pudding? Brand it! Not only will new customers look for your “signature” dishes on the menu, you could share the recipes in a blog or monthly e-newsletter. Heck, if there’s a huge demand, you might even be able to bottle and sell it or, at the very least, prepare portions for the local farmers market.

Another angle on this idea would be to name dishes after your most faithful customers, especially if they order their item in a particular way. Not only does this honor your patron, but it shows other visitors your dedication to customers and the community.

Feeling overwhelmed? Worry not, Where Ya Eatin’ At? is here to help. Just click here, fill in your info, and we’ll get in touch with you. WYEA? will have your restaurant trending on social media. It will become part of the real-time online discussion. As hungry patrons consider their dining options your restaurant will be a popular choice. Your fresh online presence will have everyone saying…LET’S GO THERE!